Ep. 193 | Close the Deal: The Art of Selling Emotion Over Products
Published on: 20/01/2025

What makes people buy? Hint: It's not the product—it's the emotion behind it. In this episode of The Liquid Lunch Project, we sit down with sales and differentiation expert Mitch Carson, who shares his journey from paperboy to a Home Shopping Network top seller.

Ep. 192 | New Year, New Space: How Your Environment Shapes Your Success
Published on: 13/01/2025

It’s a new year—a chance to reset, refresh, and rethink the spaces where you live and work. What if your surroundings could be the key to a more productive, inspired, and successful you?

Ep. 191 | Exit Right: Planning Your Business Sale Without Losing Value
Published on: 06/01/2025

Think M&A is just for billion-dollar deals? Think again. Your local landscaper might be the next acquisition success story.

Ep. 190 | Surviving IRS Notices: Strategies for Small Business Owners
Published on: 30/12/2024

What’s scarier than Halloween? Those three little words: Internal Revenue Service. But guess what? You’ve got more power than you think.