Ep. 283 | Your Sales Team Might Be Costing You Millions. Here's Why

Your Sales Team Might Be the Reason You're Not Growing.

What if your business doesn't need more leads, better sales scripts, or another expensive sales training program? What if you've simply got the wrong people in the right seats?

This week on The Liquid Lunch Project, Matt Meehan sits down with Josh Long, author of Bottleneck Breakthrough and creator of Sales Team MRI, to talk about why sales teams underperform, what separates average reps from top closers, and why scaling from $1 million to $10 million takes a lot more than selling harder.

Josh breaks down how personality, motivation, and sales assessments can help owners make better hiring decisions, spot expensive weak links, and build teams that don't need the boss standing over everyone's shoulder.

And if you think hitting $5 million in revenue means five times the money, Josh has some unfortunate news about the five times the headaches.

🍸 What you'll hear in this episode:

• Why sales training alone rarely fixes a struggling team

• How to spot the difference between a bad hire and a bad sales process

• Why top salespeople can be brilliant closers and enormous headaches

• What changes as your business grows from $1M to $3M to $10M

• The danger of handing off too much responsibility too soon

• Why keeping a mediocre salesperson could be costing you millions

• How one company transformed its sales team and more than doubled its sales output

• Why SPIN Selling still deserves a spot on your bookshelf

👤 About our Guest:

Josh Long is the author of Bottleneck Breakthrough and creator of Sales Team MRI. With experience working alongside sales and marketing leaders like Chet Holmes and Dan Kennedy, he helps established businesses identify sales problems, hire stronger performers, and build teams that can grow without relying on the owner.

Want to Find Out What's Holding Your Sales Team Back?

Josh is offering Liquid Lunch listeners a complimentary Sales Team MRI and access to his Revenue Leak Test.

Visit https://bottleneckbreakthrough.com/podcast to learn more.

And if this episode sounds a little too familiar, share it with another business owner who's still doing half the sales team's job.

🔗 Links + Stuff

• Website: https://bottleneckbreakthrough.com

• Facebook: https://www.facebook.com/joshua.long

• LinkedIn: https://www.linkedin.com/in/joshualong/

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💼 Need funding or working capital?

If today’s conversation raised questions about capital, cash flow, or financing options, you can schedule a conversation with our sponsor, Credit Banc.

Credit Banc helps business owners make sense of their options and move forward with a clear plan, without pressure or guesswork.

👉 Book a free 15-minute call here: https://tinyurl.com/3dh9vy86

📲 Connect with the hosts

Follow along for behind-the-scenes clips, commentary, and things that don’t make it into the episode.

• Matt Meehan: https://www.instagram.com/matthew.r.meehan
• Luigi Rosabianca: https://www.instagram.com/luigi_rosabianca
• The Liquid Lunch Project: https://www.instagram.com/theliquidlunchproject/

💬 One last thing

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Send them the episode. That’s how this show grows.