Robby Hogle

Ep. 277 | How to Make Money When the Market Goes Down

September 16, 20263 min read
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What if retirement income didn’t depend on the market going up?

Most people are told the same thing: buy stocks, hold them, hope they rise, and try not to panic when the market drops.

Robby Hogle has a different plan.

Robby, founder of Vitality Trading and a former Goldman Sachs Vice President, joins Matt and Luigi to break down his Double Dipping Dividend Strategy, a method built around dividend-paying stocks and covered calls designed to create regular cash flow without turning investing into a full-time job.

This isn’t about chasing meme stocks or staring at six monitors all day. It’s about using boring companies, clear rules, and options in a way that can help investors generate income in up, flat, and even down markets.


🍸 What you'll hear in this episode:

  • Why “boring” dividend stocks can be a good thing

  • How covered calls can create extra monthly cash flow

  • Why Robby likes playing the role of the “insurance company”

  • How options can help reduce some downside risk

  • Why cash flow may matter more than watching your account balance

  • How the wheel strategy can help you buy stocks at prices you actually like

  • Why Robby wants at least 10 positions across different industries

  • When paying a financial advisor makes sense (and when it may not)

  • How Robby handled an IBM position after the stock dropped roughly 30%

  • The two stocks Robby likes right now for long-term income investors


👤 About Robby Hogle

Robby Hogle is the founder of Vitality Trading and a former Vice President at Goldman Sachs. He teaches investors how to use dividend stocks and options to build cash flow while keeping risk and time spent managing a portfolio in check.

Want to see how Robby runs the strategy?

Visit vitality-trading.com/liquid for Robby’s Liquid Lunch Project offer, including his Dividend Digest, access to a weekly member call, and an opportunity to speak with him one-on-one.


🔗 Links + Stuff


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🎧 Listen or watch The Liquid Lunch Project

Available on all major podcast and video platforms:

• Official site: https://theliquidlunchproject.com
• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-liquid-lunch-project/
• Spotify: https://open.spotify.com/show/12HPEDMmsbfsp8tHt5LiZJ
• Audible: https://shorturl.at/6j4vz
• YouTube (full episodes + clips): https://www.youtube.com/@theliquidlunchproject


📬 Want more than just the podcast?

Every Friday, we publish The Weekly.
A fast, smart rundown of what actually matters in finance, tech, small business, and the economy…without the noise.

Subscribe here: 👉 https://theweeklyfromshieldadvisory.substack.com/


💼 Need funding or working capital?

If today’s conversation raised questions about capital, cash flow, or financing options, you can schedule a conversation with our sponsor, Credit Banc.

Credit Banc helps business owners make sense of their options and move forward with a clear plan, without pressure or guesswork.

👉 Book a free 15-minute call here: https://tinyurl.com/3dh9vy86


📲 Connect with the hosts

Follow along for behind-the-scenes clips, commentary, and things that don’t make it into the episode.

• Matt Meehan: https://www.instagram.com/matthew.r.meehan
• Luigi Rosabianca: https://www.instagram.com/luigi_rosabianca
• The Liquid Lunch Project: https://www.instagram.com/theliquidlunchproject/


💬 One last thing

Know a business owner who would appreciate this conversation?
Send them the episode. That’s how this show grows.

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