
Ep. 279 | Your Brain Wants Safety. Your Business Needs Risk.
Your biggest business problem might not be your plan. It might be the part of your brain trying to keep you safe.
You know what needs to get done. Make the call. Check the numbers. Delegate the work. Take the risk.
So why don’t you do it?
Stephen Baker joins Matt and Luigi to talk about the subconscious habits that can quietly run the show for entrepreneurs. Stephen is a former lawyer, professional poker player, and now a performance coach who uses hypnotherapy to help clients change the mental patterns that can hold them back.
This one gets into fear, procrastination, pressure, money, losing, anger, and why being good at business sometimes means getting better at being uncomfortable.
🍸 What you'll hear in this episode:
Why smart business owners still procrastinate
How fear can make you the bottleneck in your own company
Why your brain would rather feel safe than take the bigger shot
How Stephen uses hypnotherapy in performance coaching
What professional poker taught him about losing
Why pressure can actually help you perform
How childhood and past money stress can shape business decisions
Why trying to kill your emotions may be the wrong move
How anger and anxiety can be used as fuel
Why the best performers learn how to “suffer well”
The mental skill that separates good from great
👤 About our Guest:
Stephen Baker is a performance coach and founder of Stephen Baker Performance Coaching / YouGrow. Before coaching, he worked in law and professional poker—two careers that taught him a lot about risk, pressure, decision-making, and keeping your head when things don’t go your way.
🎧 Why Listen:
If you’ve ever known exactly what you should do in your business…and still didn’t do it, this episode is for you.
🔗 Links + Stuff
LinkedIn: https://www.linkedin.com/in/stephenbakerperformancecoach/
Instagram: https://www.instagram.com/stephenbakerperformancecoach/
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💼 Need funding or working capital?
If today’s conversation raised questions about capital, cash flow, or financing options, you can schedule a conversation with our sponsor, Credit Banc.
Credit Banc helps business owners make sense of their options and move forward with a clear plan, without pressure or guesswork.
👉 Book a free 15-minute call here: https://tinyurl.com/3dh9vy86
📲 Connect with the hosts
Follow along for behind-the-scenes clips, commentary, and things that don’t make it into the episode.
• Matt Meehan: https://www.instagram.com/matthew.r.meehan
• Luigi Rosabianca: https://www.instagram.com/luigi_rosabianca
• The Liquid Lunch Project: https://www.instagram.com/theliquidlunchproject/
💬 One last thing
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