Ep. 180 | The PR Game: How to Stand Out and Get Your Story Heard
Did you know a well-crafted press release can save a life and skyrocket your business at the same time?
In this episode, Mickie Kennedy, the founder of eReleases, dives into the world of press releases and how they can do more than just promote your business. Mickie shares stories of using PR to create credibility, grow revenue, and even help someone avoid life-threatening situations. He walks us through his journey from poet to PR expert and gives actionable advice on creating press releases that stand out. Plus, he drops some unconventional wisdom on when it's time to "fire yourself" from your own business.
Guest Bio: Mickie Kennedy HAS over 25 years of experience in PR and has assisted more than 30,000 clients, distributed over 150,000 press releases, and generated over $132 million in earned media. A poet at heart, Mickie combines his creativity and entrepreneurial acumen to provide impactful PR strategies that genuinely make a difference.
Key Highlights:
How Mickie pivoted from poetry to PR and created eReleases
Why 97% of press releases don't work and how to be in the 3%
eReleases’ professional writing services for small business owners
The evolution of PR from faxing to national distribution
Why Mickie "fired himself" and the positive impact it had on his business
PR with heart: How a press release saved a man's life
Mickie's poetry reading - "Blue Collar"
Ready to take your PR game to the next level? Tune in to learn how Mickie Kennedy’s strategies can help you craft press releases that don’t just get published—they get noticed
Favorite Quote:
“97% of press releases don't work. Focus on the 3% that do get picked up.”
Connect with Mickie:
Check out his FREE Masterclass here: https://www.ereleases.com/plan/
Stay Connected:
Connect with Matt and Luigi on Instagram:
➡️@matthew.r.meehan
➡️ @luigi_rosabianca,
➡️@theLiquidLunchProject
➡️@ShieldAdvisoryGroup.
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