Ep. 203 | How to Sell Your Business for Millions (Without Paying Millions in Taxes)

March 26, 2025•2 min read

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Starting a business without an exit strategy? That’s like boarding a plane without knowing the destination. If you think selling your business is something you figure out ‘later,’ think again. This episode will change how you plan for the future.

On this episode of The Liquid Lunch Project, we sit down with Wayne Zell—JD, CPA, tax expert, investment advisor, and the guy you wish was handling your financial future. Wayne breaks down the art of exit planning, why business owners should start thinking about their exit from day one, and how structuring your company correctly now can mean massive tax savings later.

Whether you’re a startup founder, small business owner, or looking to acquire businesses yourself, this episode is packed with actionable insights that will help you secure your financial future.

Episode Highlights:

Why you should plan your business exit from the very beginning.
How different business structures impact your ability to sell and minimize taxes.
The power of Qualified Small Business Stock (QSBS) and how it can save you millions in taxes.
Why a solid management team is key to transferable business value.
The role of earnouts, reps & warranties insurance, and negotiation tactics in exit deals.
How ESOPs can help with employee retention and tax efficiency—but why they aren’t for everyone.
The biggest mistakes business owners make when trying to sell their company.

Who is Wayne?

Wayne Zell is a seasoned attorney, CPA, and tax strategist specializing in business exit planning, estate planning, and tax law. With decades of experience, Wayne has helped countless entrepreneurs structure their businesses for growth, profitability, and—most importantly—a successful exit. He is also the author of Your Multi-Million Dollar Exit, a must-read for business owners thinking about the long game.

If you’re building a business with no clear exit plan, you’re already behind. Tune in now and start planning your financial future. And if you want to go deeper, grab Wayne’s book Your Multi-Million Dollar Exit and check out his content at waynezell.com.

Favorite Quote:

Your business is only worth what someone is actually willing to pay for it

Connect with Wayne:

Website: https://www.waynezell.com

Youtube: https://www.youtube.com/@ZellLaw/playlists

Linkedin: https://www.linkedin.com/in/wayne-zell-5aa1147/

Facebook: https://www.facebook.com/blprt4wealth

Apple Podcast: https://podcasts.apple.com/us/podcast/blueprint-for-wealth/id1610009178

Instagram: https://www.instagram.com/zelllaw

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Our website: https://theliquidlunchproject.com