Wes Towers

Ep. 249 | Why Trades Businesses Are Losing Jobs Online

Podcast Episode
February 25, 2026•2 min read
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Your Website Is Dead. You Just Haven’t Checked the Pulse.

Contractors love tools. But hate marketing.
And that’s exactly why they’re losing jobs in 2026.

If you’re an HVAC company, plumber, electrician, or builder still treating your website like a digital brochure… you’re invisible.

Wes Towers, founder of Uplift 360, joins us to talk contractor marketing, local SEO, and why most trades businesses wait until work dries up before they panic.

This one isn’t about “branding.” It’s about survival.


🍸 What we hit on:

  • Why contractors avoid marketing when business is good

  • The stale website mistake killing your Google traffic

  • Why case studies beat AI garbage every time

  • How to structure a contractor website that converts

  • Where trades should focus on social media (and where not to)

  • Google Business Profile for local contractors

  • The deposit mistake sinking builders in 2026

💡 Notable Takeaway:

This is how you do business. You set the rules. Because at the end of the day, it’s your risk.

👤 About our Guest:

Wes Towers runs Uplift 360, a marketing agency built for builders and trades. He helps construction companies get found online and win better jobs without pretending to be influencers.

🎧 Why Listen:

If you run a trades business and want more leads in 2026, fix your website first. Then listen to this episode.

🔗 Links + Stuff

🔔 Enjoyed the episode?

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If this episode helped, a quick rating or review goes a long way. It helps the show reach more business owners who actually care about getting this right.

🎧 Listen or watch The Liquid Lunch Project

Available on all major podcast and video platforms:

• Official site:https://theliquidlunchproject.com
• Apple Podcasts:https://podcasts.apple.com/us/podcast/the-liquid-lunch-project/
• Spotify:https://open.spotify.com/show/12HPEDMmsbfsp8tHt5LiZJ
• Audible:https://shorturl.at/6j4vz
• YouTube (full episodes + clips):https://www.youtube.com/@Credit_Banc

📬 Want more than just the podcast?

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Subscribe here: 👉https://theweeklyfromshieldadvisory.substack.com/

💼 Need funding or working capital?

If today’s conversation raised questions about capital, cash flow, or financing options, you can schedule a conversation with our sponsor, Credit Banc.

Credit Banc helps business owners make sense of their options and move forward with a clear plan, without pressure or guesswork.

👉 Book a free 15-minute call here: https://shorturl.at/LwxsA

📲 Connect with the hosts

Follow along for behind-the-scenes clips, commentary, and things that don’t make it into the episode.

• Matt Meehan:https://www.instagram.com/matthew.r.meehan
• Luigi Rosabianca:https://www.instagram.com/luigi_rosabianca
• The Liquid Lunch Project:https://www.instagram.com/theliquidlunchproject/

💬 One last thing

Know a business owner who would appreciate this conversation?
Send them the episode. That’s how this show grows.

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