Ep. 226 | “Stop the Stupid”: How Doug Hall Invents Innovation (and Bourbon)
Ever send an employee a whiskey… and get a genius idea instead of a hangover?
In this episode of The Liquid Lunch Project, Luigi is flying solo and sitting down with Doug Hall, an engineer turned P&G brand builder, systems-thinking evangelist, and the mad genius behind Eureka! Ranch and Brain Brew Distillery.
Doug walks us through how he flipped corporate innovation on its head by using systems, inventing custom bourbon on demand, and teaching everyday folks to embrace innovation, one “stop the stupid” moment at a time.
What you’ll learn in this episode:
Why systems (not superheroes) drive real innovation
How Doug launched 9 products in 12 months with a 3-person team
The one question every leader should ask to boost team engagement
What “Stop the Stupid” means—and how it transforms your workplace
Why “ideas per employee” is the KPI your business is missing
How to build culture change from the ground up
The secrets behind making award-winning bourbon faster and cheaper
How to sell smarter in a B2B world without the BS
A DIY blueprint for fixing broken systems in your business
Why reinventing yourself every 10 years keeps you sharp (and relevant)
Favorite Quote:
“If you don't have a good system, you are setting somebody up for failure. Systems make great people.”
Who is Doug?
Doug Hall is a chemical engineer… who built world‑class stuff at P&G, then created Eureka! Ranch to help others do the same, and now distills custom bourbon as easily as others pour shots. He builds better systems, smarter people, and yes…he literally builds things (like a bourbon‑blending box from the future).
Tune in, raise a glass, and get ready to "Stop the Stupid" in your business. And maybe pour your own bourbon while you're at it.
Connect with Doug Hall:
Website (Doug Hall): https://doughall.com
Website (Eureka! Ranch): https://www.eurekaranch.com
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