Ep. 225 | How to Turn What You Know Into What You Sell
What do you get when a service pro ditches the day job, builds a personal brand, and turns content into cash flow? A blueprint for any entrepreneur ready to level up.
This week on The Liquid Lunch Project, Stephen Marinaro (known online as TheSalonGuy) joins Matt and Luigi to talk about going from working in the business to working on the brand.
From starting as a stylist to growing a seven-figure product line and content empire, Stephen shares what it really takes to pivot from practitioner to entrepreneur. This isn’t just a salon story: it’s a business masterclass in disguise.
Episode highlights you don’t want to miss:
Why commissions and overhead will always cap your income
The power of personal branding (and how to build trust at scale)
Turning “what you know” into revenue-generating content
Building digital products and services that actually sell
What most business owners get wrong about YouTube and content strategy
Why AI is your new unfair advantage
Virtual consultations, niche products, and how to monetize your expertise
Favorite Quote:
“You have to be so committed and so dedicated…that's a rarity. Most people hit a brick wall, and they don't go through that because they give up.”
Who is Stephen?
Stephen Marinaro, better known as TheSalonGuy, is a media strategist, entrepreneur, and former stylist with over 1 million YouTube subscribers and a thriving product line. He’s proof that you can turn a personal skill set into a scalable business…if you build smart, stay real, and adapt fast.
Why should you listen?
If you’ve ever thought “there’s gotta be more than this,” this episode is your sign. Tune in, take notes, and start building your next move.
Connect with Stephen Marinaro:
Website / Bio: https://shop.thesalonguy.com/pages/about
YouTube: https://www.youtube.com/thesalonguy
Instagram: https://www.instagram.com/thesalonguy
Facebook: https://www.facebook.com/thesalonguy
X / Twitter: https://x.com/TheSalonGuy
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➡️ @matthew.r.meehan
➡️ @luigi_rosabianca,
➡️ https://www.instagram.com/theliquidlunchproject/
